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L90 is an internet advertising company that sells banner ads to businesses then contracts with other internet companies to place the banner ads on the pages of their sites. One internet company (“ABC Company”) contracted L90 to have L90’s banner ads run on its sites with the promise that the ABC would be paid for its millions of page views. After waiting 3 months to get paid, L90 said it would only pay ABC about 15-percent of the recorded page views. The reason L90 gave for its enormous disparity was the visitors to ABC were very fast readers and never gave the banners time to load. **Note: we are using the name ABC Company to protect the company.
NOTE: L90 was contacted regarding this case and chose to remain silent.
the citizens to read and contemplate, a vote was called.
The following are the results:
GUILTY AS CHARGED!
Guilty – 5,857 Votes • Not Guilty – 35 Votes
Is Internet’s L90 Banner Ad Company Committing Mass Fraud?